Funny how clothing brand GAP seriously tried changing their brand name to The Hundreds. Believe it or not, but they did and this *was* gona be there logo or whatever (the picture above). But nope. It didn't pass. Thanks to the fans of course, and also my main man Bobby Hundreds. This is what he had to say, i swear he's the smartest kid alive.
-What happened to living and dying by your decisions, having a backbone as a brand, and being secure enough with your identity to follow your vision? In my opinion, Gap did themselves a greater disservice by crowdsourcing their new logo, and did far more detriment to their brand identity and company morale than a poorly designed logo could have ever accomplished. And they did this all by not following their heart, but instead, their ears.
I’ll leave it at this: It is very important to listen to your customers, but it is more imperative that you listen to yourselves.
-Bobby Hundreds
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